From PONY’s website:
.:> Los Angeles, CA, October 1, 2011 – PONY, the classic athletic footwear brand, teams up once again with the Keep A Breast Foundation for the “Check Your Self” Collection to raise breast cancer awareness and prevention among young women. “Check Your Self” is a creative collaboration that brings together some of Keep A Breast’s top artists to customize PONY’s shoes. $3 from the sale of each shoe from PONY’s new line of vegan styles will be donated toward the organization.
“PONY is a globally influenced brand and that is why we were drawn to Keep A Breast because of their position as a leader in raising breast cancer awareness among youth on a similar worldwide scale,” says Tess Passero, Marketing Director of PONY. “We are so excited to partner with KAB again this year in their active role in raising awareness through art, music, fashion and sport.”
This year’s collection is designed by renowned artist and Keep A Breast supporter Laurie Shipley and will retail from $45.00 to $55.00. It will be available starting October 1st for Breast Cancer Awareness Month on PONY and Keep A Breast’s websites, as well as other select retailers to be announced. The low-profile vegan designs are perfect sneakers for style and symbolize a youth-based sensibility that epitomizes the personality of the Keep A Breast Foundation. Taking inspiration from nature, Native American and old-world sailor imagery, Shipley’s designs incorporate KAB’s message of taking a stand to make the world a better, healthier place for future generations. The PONY Check Your Self Collection helps spread the word about breast cancer prevention, early detection, and the importance of living a healthy toxic-free lifestyle with the incidence of breast cancer being increasingly linked to toxic chemicals in our environment, water and food supply.
“As Keep A Breast transitions into a green foundation, we are so excited to be working with PONY on these vegan styles that embody the Keep A Breast girl,” says Keep A Breast co-founder Shaney Jo Darden. “We are thrilled to broaden our important message to young women through this unique and important collaboration with PONY. Raising nearly 20,000 dollars with last year’s collaboration, we are so excited to grow with PONY and are tremendously grateful for their support and generosity.” <:.

My shoe collaboration with PONY and KEEP A BREAST released a month or two ago, have you checked it out yet? I wanted to post a little bit about the process in coming up with the final theme of the shoes.
I had been supporting Keep A Breast and their efforts for a few years when Shaney Jo Darden (KAB co-Founder) and Erica Leite (KAB Youth Outreach Director) contacted me about designing Keep A Breasts newest shoe collab, ‘Check Your Self” with Pony. After a delighted “Yes, I’d love to!” and a few emails and phone conversations later, we promptly set to work coming up with the theme and look of the shoes. The initial design process happened very quickly over the course of a month or two in the Fall of 2009.
As I mentioned in an interview with PONY here, I wanted a classic balance between clean bold lines and intricate illustration to create unique shoes that would appeal to a wide audience. I was inspired by Native American imagery and combined that with a Nautical theme so you’ll see anchors and arrows, shark teeth, a feather symbolizing a dream catcher and a Herringbone pattern that is both reminiscent of Native American weaving and symbolic of water. The shoes carry different shades of blue with a pop of gold and red. I think blue is going to be a prominent color this season so it came together perfectly with the theme.
It was all a pleasant process, Keep A Breast being very supportive of my ideas. And it was important to both of us to create vegan shoes.

I had come up with a variety of colors for 6 or 7 styles of women’s sneakers, in the end three were chosen for production in the collaboration. Here are a couple samples of prototypes we were working on that didn’t make the final cut:


Working with Shaney, Erica and Tess from PONY we had secured the three low profile styles that would become the Fall 2011 PONY x KEEP A BREAST “Check Your Self” shoe collab:

This was such a fun project! You can pick up the shoes online through Pony, Keep A Breast or my website.
xo